1) Cancer Association of South Africa (CANSA)
In this campaign the Cancer Association of South
Africa (CANSA) is highlighting the issues of skin cancer. They make the
observer aware that tanning without UV resistant sunscreen may cause skin
cancer and either wise damage your skin. In the case of this campaign that you
will turn into an “angel” in other die if you’re not careful and do not take
steps to protect yourself. The picture shows a young lady making a sand angel
with her eyes closed signifying she is or soon will not be with us anymore with
a warning about skin cancer and using protection against UV light.
2) The South African National Council on Alcoholism
and Drug Dependence (SANCA)
In this campaign the SANCA is highlighting the issues of drinking
during pregnancy. They make the observer aware that drinking while pregnant may
not have an immediate effect on a newborn baby but will develop as something
worse late in life. In the case of this campaign that is life of drug and
alcohol abuse which many of these children will enter because of the alcohol
consumption by their mothers while pregnant. The SANCA logo is placed within a
sonar picture drawing attention to the issue, the issue is further emphasised with the main
character in the advertisements lying in environments associated with drugs,
curled up in the fetal position.
3) Greenpeace
In this campaign Greenpeace is highlighting the
environmental issues concerning our planet namely Global Warning. They make the
observer aware that if something does not happen soon that there will not be
any snow, snowmen and the memories that come with. The snow has become water
due to the heat and all that is left are the clothes drowning in the water. The
picture is a snow globe except that everything inside has melted because of
Global Warming so it is just a water globe now with a scarf, some buttons and a
carrot. All that will be left after the ice melts away.
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