The magazine I’m researching is the One Small Seed, South Africa’s
pop culture platform. One Small Seed informs, advertises, shows and promotes
many forms of art and culture. From photography, architecture and music to
graphic and fashion design.
The layout, menus and grid structure are very well organized. The
use of images makes it easy to navigate the website, even though it was the
first time I went on the website I never got lost or confused, and I knew
exactly where to go. It’s very simple and user friendly making sure anyone can
navigate it. Many pictures and photographs relating to the articles you want to
read and to the genres you want to check out. There's also a search engine in
case you’re looking for something specific in the website.
They’re using a black Helvetica font on a white background making
it easy to read and understand. The headlines and story headings are in caps so
it catches your eye so you don’t miss any story, articles, photos and styles
you want to know about.
The content is very varied, unique, recent and well written. If
you love the art lifestyle you’ll find what you’re looking for on this website.
From music, art, conventions, photography to the latest events, news and new
people coming up in the field or reviews, interviews and whatever you want to
know about the culture and the lifestyle of the art world. For example it gives
news of the current events from animations, to Skrillex touring South Africa
and latest photography albums and styles.
It has used a simplistic style approach to the website, using
imagery, simple fonts, easy navigation systems and the most current information
and content they can find relating to South Africa. Images on the left with
information on the article to the right of the picture, with information saying
who wrote the article, when it was written and how many comments there are, and
of course the headline of the story in caps and larger text.
There are many genre’s on the website including; architecture,
photography, culture, lifestyle, design, photography, events, interviews and
reviews of the art world and pop culture. There are many articles and stories
on different music genres and its artists like The Ratrod Cats, Th’ Damned Crows and
The Vodun Haunts, even Skrillex and Soul music.
Which falls right into who and what the market is. The people that
follow the latest trends in photography, art and design or just fans looking
for inspiration, motivations and new perspectives for their own work. The
market is big, even for the niche interests like electric music festivals, 50’s
revival, digital short videos, tips on how to random things like 3d art and
design and many many different photography and art style from vast amounts of
artists. Each so unique, special and different that it can only be viewed as
part of the niche market.
